12/14/2023 0 Comments The print shop pro publisherUsually, resolution of such pictures is too low for commercial printing. When you use images from the Internet, make sure their quality is good enough for your work. With Swift Publisher you get the collection of high quality images. If you still decided to use a low-resolution image, resize it in Swift Publisher to make it smaller-the print output quality will increase. ![]() If the image looks acceptable, it will look fine when printed. To check whether your image has enough resolution, zoom in on your document until 600%. So, your image must be at a resolution of at least 300 dpi. A picture that looks all right on the screen, may have jagged edges and appear fuzzy when printed. Resolution is crucial for high quality of the printed picture. You may want to use photos and images obtained from a digital camera, scanner or from the Internet. Below you can find these requirements and tips. Now is a great time to give a shout out or special thanks to the print staff who work behind the scenes to produce those personalized postcards from your city or alumni university, the financial statements from your bank, or invaluable equipment user manuals - I’m sure they would appreciate the acknowledgement for their service.If you decided to print your documents in a print shop, you'll probably find helpful to get some tips on how to prepare the correct design, and which format to use to meet the print shop requirements. #branding #brandidentity #branddesign #webtoprint #inplant #highereducation #printmanagement #printmarketingįor my LI connections who do not know what an “in-plant” means, an in-plant is an organization’s internal print shop or copy center (K12 education, colleges/university, municipalities, manufacturers, etc.) and is part of the 83-billion-dollar US printing industry.ĭuring the pandemic, most in-plants were deemed “essential” and worked quietly and under the radar to continue to provide valuable print products and services from COVID signage to resources to support remote operations.įebruary is set aside as in-plant awareness month where in-plants across the nation are recognized and acknowledged for the unique and valuable services they provide to their clients and parent organizations. Kudos to Matt Brunner and his staff at MarCom Print Services in seeing this humungous transition through in order to provide inestimable added value to Cal Poly Humboldt! ![]() ![]() The in-plant was charged to adhere to the new branding guidelines and format for all print products such as facility signage, stationery and all the university’s marketing materials to help promote the new Cal Poly brand to current and potential students.īrunner has relied on Print Shop Pro® (PSP) to provide university staff a user-friendly online ordering experience as well as to manage his workflow. Brunner notes, “Currently 95% of all orders are submitted and captured through PSP and as we work out the kinks, we plan on capturing even more.”Ī critical function of the in-plant is supporting and protecting the parent organization’s brand and marketing integrity. While the rebrand required a tremendous amount of effort (and accompanying stress) for the self-funded in-plant, Brunner is happy to report that due to the rebrand his monthly chargebacks and output has almost doubled, enabling him to hire one FT employee with the potential of also adding several student workers. There were lots of questions and decisions that had to be made.” On January 26, 2022, Humboldt State University (HSU) became Cal Poly Humboldt, California’s third polytechnic and the first in Northern California. As we wrap up February being In-Plant Awareness month, we are honored to shine a spotlight on Marketing and Communications Print Services (MarCom), formerly the in-plant for HSU and its manager, Matt Brunner.Ĭhanges to the university’s status includes over $227,000,000 in infrastructure projects, the addition of 27 new academic programs, and a year-long branding initiative led by SimpsonScarborough, an ad agency that specializes in marketing and branding higher education institutions. Matt describes the transitional experience…“As one would suspect, with such a huge change came a transitional marketing strategy and updated brand with a new energy behind it.
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